Content Marketing
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Digital
Hotels.com Campaign is, Well Obvious
Hotels.com is sidelining subliminal marketing and going with the obvious with a new spokesperson named, “Captain Obvious.”
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Agencies
When Sprint’s Chairman Threatens to Fire its Agencies Hamsters Step in
Sprint is out with a new marketing campaign modeled after a quirky one that began in Japan.
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Digital
MillerCoors Boosts Digital Video Spending by 50%
Digital video is a hot property in online and mobile marketing, and brewing giant MillerCoors this week announced that it will be upping its spending in the area by 50 percent.
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Data & Analytics
Special Report: Following Digital Footprints to Make Sense of All Your Data Points
Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.
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Social
Tips for Better Social Marketing
Over half of companies have metrics showing a positive result from social activity on marketing optimization according to recent research from Altimeter.
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Social
Brand-Building On Social Media
There are several keys to focus on when establishing your brand on all of the social media platforms on the landscape. From locking down social media addresses and finding a consistent tone to staying relevant and trusting your customers, these seven tips will get you pointed in the right direction.
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Agencies
Dos and Don’ts for Using Video in Email
As the technology to showcase it improves, so does the use of video as an engagement device in email.
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Digital
5 Tips to Make Video Marketing Work Hard for Your Brand
Here’s five tips to help you ring up sales and build brand awareness using video marketing.
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Social
The Best 2013 Social Marketing Campaigns
This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.
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Social
Listen and Learn: Observing Your Customers’ Online Behavior
B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.
