Content Creation

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  AI

  Writing for People and Machines: AI-Era Content Strategies for Marketers

  Today’s search landscape isn’t just about optimizing for human readers—it’s about ensuring content is machine-readable, AI-indexable and structured for both people and AI.

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  Data Driven ROI

  AB InBev Leans Into Content Creation Across its Portfolio of Global Brands

  AB InBev’s new approach to content creation, emphasis on first-party data and four pillars of its global marketing strategy.