Consumer Marketing

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  Acquisition

  Michelob ULTRA Becomes Beer Sponsor of Thanksgiving Turkey Trotters

  Michelob ULTRA has teamed up with Saturday Night Live comedian Beck Bennett to announce its sponsorship of Turkey Trot races.

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  Acquisition

  How to Add Meaning and Purpose to Marketing

  Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper
  and the retailer—each play a critical role