CMO Council

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  Data & Analytics

  Creating a ‘CMO Command Center’ to Navigate a Year of Flux

  The CMO Council’s inaugural Marketing Vitality Index has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of flux.

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  Data Driven ROI

  CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds

  As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.

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  Acquisition

  CMO Council Report: 65 Percent of Marketers to Increase Spend in 2021

  Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.