Catalog
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Agencies
Femail Embraces Mail for Valentine’s Day
Femail Creations has mailed 500,000 copies of its Valentine’s Day catalog, one of five drops it will make this year, for a total of 3 million pieces.
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Agencies
Dot-Whack the Halls
Break out the leftover eggnogit’s that special time of year everyone looks forward to: the annual post-holiday Pushing the Envelope catalog overview.
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Agencies
The Catalog Underachievement Awards
You’d never know that mail volume is down from looking at my overflowing mailbox, which can be packed with more than 20 catalogs a day. There’s just no
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Agencies
The Joys of Remailing
When PraiseBanners mailed 10,000 1999 catalogs last August, the religious pennants-and-flags company cut its storage fees and generated more than $25,000
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Agencies
Catalog Q&A
Q. Somebody told me that you can’t send unsolicited faxes. My catalog company does a lot of follow-up fax solicitations to our customers. Are we breaking
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Agencies
Pet Supplier Grows Where Dot-coms Failed
Pet supply company Drs. Foster & Smith cleaned up after its dot-com competitors went belly-up. And, in January, it will kick off an auto-replenishment
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Agencies
Frederick’s Increases DM Budget 20%
On its way back from bankruptcy, Frederick’s of Hollywood has a lot more to flaunt than risqu underwear. The company is increasing its $15 million annual
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Agencies
Mrs. Beasley’s Goes Corporate
Mrs. Beasley’s known for goodies like snowman cookies and lemon cakes has expanded its product line and launched a new catalog to attract more corporate
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Agencies
Prosperous Journey
Based on news reports about the airline industry and the economy, one could make the assumption that this is not a good time to be operating a catalog