Catalog

• Agencies

  Party Platform

  Sixteen hundred Canadians are going to have parties in their pants, and adult products marketer Adam & Eve has spent more than $47,000 putting ’em there.

• Agencies

  Seven Strategies for Expanding Your Business

  Ever since the recession dug in its heels nearly three years, survival, rather than growth, has been the goal for many catalogers. But finally, things

• Agencies

  Heifer Launches B-to-B Campaign

  Direct marketers will be buying sheep, goats, donkeys and maybe a few llamas this holiday season. That is, they will if they respond to a Heifer International

• Agencies

  New Catalog Reflects Broader Reach

  Health Spa in a Box released its newest and largest catalog in September. The eight-page, full-color effort was produced for $5,000 a figure that would

• Agencies

  Beyond Offers and Savings Emotion

  Seriously competitive tactics, generally in the form of offers, virtually tumbled from the pages of the fall/holiday catalog assortment. But did the featured

• Agencies

  Vermont Teddy Bears Down on Gift Market

  Despite its slogan that it is the creative alternative to flowers, Vermont Teddy Bear entered the blooms business in August by acquiring Calyx & Corolla.

• Agencies

  Multimedia Strategy Helps Sure Fit

  A multimedia effort combining print, television, catalogs and retail promotion has helped slipcover maker Sure Fit brand its own products so that they

• Agencies

  The Real-Deal Catalog

  Using real women as models and asking inbound callers to carol for trinkets are among the ways women’s sporting apparel cataloger Title 9 gets consumers

• Agencies

  GADGETS For GIRLS

  The sex product market has always been geared toward heavy-breathing guys. MyPleasure.com is different in that it targets women. It offers vibrators and

• Agencies

  eBay: A Model for Catalogers

  Do you know how lovely it is to pop on a Web site and quickly and easily track all the purchases you’ve made from that site over time? Probably not, as