Catalog

• Agencies

  Keeping in Touch in the Off-Season

  Let’s say that the vast majority of your sales come in the third and fourth quarters of the year. Maybe as much as 80% of your business is done in the

• Agencies

  Funky Catalog Formats That Work: Katie Muldoon

  Catalogs with attention-getting formats have been reaching my mailbox with increasing frequency. Everything from teeny books to giant ones, multi-stepped

• Agencies

  Survey: Print Catalogs Spur Web Shopping

  Print catalogs still have a central place in the marketing mix at least according to a recent consumer survey by Millard Group Inc. Among those polled,

• Agencies

  Smooth Sailing in Choppy Waters

  How do some catalogers manage to outperform competitors in markets that are less than thriving?

• Agencies

  The Value of Lifetime Value

  Most marketers have used the term customer lifetime value (LTV), but few have actually calculated it, let alone used it in determining their marketing

• Agencies

  Lillian Vernon Parent Buys Time Life Inc.

  Direct Holdings Worldwide LLC has bought Time Life Inc., the music and video direct marketing subsidiary of Time Inc. Time Life will be owned and operated

• Agencies

  BluBlocker Blends Calendar and Cheesecake

  Folks receiving the newest catalog from BluBlocker Corp. should be forgiven if the first thing they notice isn’t the company’s sunglasses. The firm’s

• Agencies

  How to Lose a Decades-Old Customer

  It was such a nice gesture. Time magazine offered to send a friend a free year’s subscription with my renewal sub. As I had grown up reading Time, I had

• Agencies

  Lillian Returns to Wow DM Club Audience

  The grand dame of catalog marketing, Lillian Vernon, addressed a rapt audience of DMers last month in her first speaking engagement since retiring as

• Agencies

  Wanted: More Catalogs

  Didn’t think it was possible, did you, that some people out there could actually want to see more catalogs in their mailboxes? Sure, they’re already loaded