Catalog
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Agencies
Direct From Muldoon: Serious Competition or Opportunity?
Something very interesting is going on: Magazines are becoming catalogs and catalogs are becoming magazines. This is nothing like the magalogs of days gone by that simply added some editorial to a standard catalog.
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Agencies
Critical Issues & Trends
Catalogers continue to agonize over the need to reduce costs without reducing offerings or services. Among respondents to Catalog Age’s exclusive Benchmark
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Agencies
The Big Picture
The twin cities of Minnesota are home not only to The Mall of America but also to scores of catalogers. So Catalog Age figured that Minneapolis-St. Paul
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Agencies
Time for a Fourth-Quarter PR Blitz
So here it is, the middle of August, and you’ve made a tremendous push perfecting your catalogs, operations, and staff for the greatest financial impact
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Agencies
Constructing a Marketing Tool Kit
By this time of year, most catalogers are tweaking and executing winning marketing plans for the fall and holiday seasons. You can make this process more
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Agencies
Game, Set, Match-back
Most catalogers have long used source codes to determine the success of the lists they’ve rented. Codes indicating the source of the recipient are printed
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Agencies
Live From the Catalog Conference: Outwit, Outplay, Outcirculate
Marketers from Anthropolgie, Design Toscano and Universal Screen Arts shared their catalog survival strategies in a session here on Wednesday. Anthropologie
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Agencies
Marrying Ops and Marketing
Your operations workers aren’t just fulfilling customer orders; they’re fulfilling your company’s marketing plans and communicating directly with the