Catalog Archives - Page 41 of 60

Staples Acquires American Identity

Staples Inc. has acquired American Identity Inc., a promotional products company, for an undisclosed sum.

Live from ACCM: The Importance of Being Bean

After his keynote in Boston at ACCM on Tuesday, an audience member asked Leon Gorman, L.L. Bean’s chairman and former president, what his late grandfather would have thought of the mega business his namesake company had become.

Agencies

Sharper Image Q1 Slides in Stores, Catalog, Web Sales

First-quarter sales at San Francisco-based specialty retailer The Sharper Image fell off 37% to $65.5 million from $104 million in the same quarter last year.

Agencies

Urban Outfitters DM Sales Rise 30%

Urban Outfitters Inc. posted net income of $29.4 million for the first quarter, a 45% increase over net income of $20.3 million in the prior-year.

Agencies

Building an Integrated Marketing Plan

(Multichannel Merchant) Not long ago, marketers though it sufficient to plan catalog mailings and e-mail campaigns in concert with one another, acknowledging that the e-efforts would support and bolster the printed and mailed catalog.

Agencies

Intelligent Design

(Multichannel Merchant) Often it’s not talent that separates the good catalog designers and copywriters from the great ones; it’s knowledge. Specifically, marketing knowledge.

Agencies

Look Before You Leap

Direct talked with catalog consultant Katie Muldoon to get her thoughts on the challenges small catalogers face in today’s market.

Agencies

What Is It?

Is a catalog a marketing channel or a marketing vehicle? And what does that mean, anyway?

Agencies

Small World

What does it take for a small cataloger to stand up to the likes of Pottery Barn Kids, Harry & David or Barnes & Noble? Start-up capital, guts, and a

Agencies

Number of Automotive Catalogs More Than Doubles in Five Years

The automotive products category is the fastest growing in the catalog industry, according to the latest National Directory of Catalogs, published by Oxbridge Communications. Over the last five years the number of automotive catalogs has increased from 261 to 553, representing a 118% increase.