Case Study Archives - Page 3 of 5

London Business School Debuts Branding Campaign

This month, the London Business School is kicking off “Minds alive,”
a campaign to raise awareness with both prospective students and alumni.

Profiles & Campaigns

B2B Ecommerce Portal Helps United Rentals Improve Customer Experience

CMO Chris Hummel shares how an integrated b2b ecommerce portal
is helping United Rentals boost ROI and customer engagement.

Profiles & Campaigns

Aflac Highlights What It “Isn’t” to Showcase What It “Is”

A new campaign featuring Aflac’s iconic duck aims
to clear up misconceptions about the brand.

Profiles & Campaigns

Freddie Mac Helps Lenders Connect With Next Gen Buyers

An integrated campaign is helping Freddie Mac educate lenders about
multigenerational and multiethnic homebuyers.

Profiles & Campaigns

Personalization Adds Bling to Stella & Dot’s Conversion Rates

Website personalization is helping Stella & Dot boost
online conversions by 52 percent.

Profiles & Campaigns

Building Engines Leverages Original Research for Thought Leadership

An industry benchmark study is the core of a B2B thought
leadership strategy for Building Engines.

Profiles & Campaigns

Sharp Electronics Partners with Dealers to Boost Local Sales

Sharp Electronics is partnering with dealers around the country to help them market to local audiences with search, direct mail and other tactics.

Profiles & Campaigns

First Data Focuses on Employee Engagement for Money Network

A multichannel content marketing campaign for a large retail customer helped First Data encourage employee use of its Money Network payroll solution.

Profiles & Campaigns

Filling the Glass: Lord Hobo Brewing Creates New B2B Content Strategy

Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?

Profiles & Campaigns

For Hobart, Mobile is a Key Ingredient for Reaching Food Service Pros

People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.