Case Study Archives - Chief Marketer

HP Improves ABM with Sales and Marketing Integration

Breaking down data silos and better integrating sales/marketing processes
is helping HP improve the company’s B2B targeting and segmentation.

Email

Email Templates Help Ohio State Create Consistent Branding

The university wanted to create one visual identity, and make sure no matter where in
the system an email originated, it had a consistent look and feel.

MarTech

CDP Helps Ancestry Improve Data Oversight

Putting a customer data platform (CDP) in place is helping Ancestry
improve its view of customer data from numerous sources and channels.

Profiles & Campaigns

Thoughtbot CMO on Creating a Marketing Foundation

Lindsey Christensen shares the story of Thoughtbot’s marketing journey
to create engagement with tech innovators and start-ups.

Profiles & Campaigns

Content Helps Toast Serve Tech to Restaurateurs

Live events and educational content are helping Toast connect
with busy restauranteurs in need of technology solutions.

Direct Marketing | Print

Thomson Reuters Gets Attention With Dimensional Direct Mail

Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.

Profiles & Campaigns

John Deere Tees Off With PGA Tour Experiences

Global Brand Management VP Mara Downing shares the marketing
secrets behind the PGA Tour’s John Deere Classic.

Profiles & Campaigns

CMO Q&A: Qualcomm’s Penny Baldwin on Marketing 5G

Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss
how the telecommunications equipment maker is leading the 5G charge.

Profiles & Campaigns

FirstEnergy Looks to Brighter Future With Branding Campaign

An employee-focused campaign centered on TV and digital is helping
electric utility FirstEnergy improve brand perception and engagement.

Events

Scavenger Hunt Helps Johnson & Johnson Open Eyes

A gamified quest was the perfect way for Johnson & Johnson Vision
to introduce a new contact lenses technology to physicians.