case studies

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  Data Driven ROI

  Four Brands Getting Customer Experience Right

  Brands who get the customer experience equation right reap greater
  loyalty and increased revenues. Those that fail risk customer defection.

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  Profiles & Campaigns

  Cause Marketing: Why Brands Should Take a Stand

  Marketing leaders from John Hancock, Constant Contact and more
  share why their brands are getting involved in cause marketing.

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  Social

  The Changing Face of B2B Social Media

  Toast, Thoughtbot and Constant Contact share how they’re increasing their
  B2B social circle of engagement, and what metrics really matter.

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  Profiles & Campaigns

  B2B Customer Experience: Why CX Matters Across the Entire Funnel

  For top B2B brands like SAP and Pitney Bowes, customer experience is often
  the tipping point when it comes to acquiring—and retaining—business.

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  Mobile

  Mobile CX: How Burger King, Chipotle & More Are Getting It Right

  A good mobile CX strategy is crucial. After all, it takes 12 good brand experiences
  to make up for one bad one. Here’s four brands getting it right.

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  Profiles & Campaigns

  5 Brands That Prove B2B Isn’t Boring

  Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.

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  Profiles & Campaigns

  New Campaign Puts Shutterstock’s Assets Into Focus

  Shutterstock is rolling out its first brand marketing campaign in six years,
  to help educate prospects about the depth of its stock image library.

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  Agencies

  Centralized Data Hub Puts Dr. Martens in Step

  A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across several channels.

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  Agencies

  Data Lessons from Brooks Running, IGN and MVMT

  Here are three lessons learned from MVMT, IGN and Brooks Running about data experimentation.