Branding
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Events
Esports Popularity Grows Across the Globe
Mercedes Benz, DHL and other brands are taking advantage of sponsorship opportunities in the growing esports trend in Germany.
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Profiles & Campaigns
Connecting Employees With Brand Helps Fuel Grant Thornton
Getting employees invested in its branding strategy has been a crucial part of the success of Grant Thornton’s “Status Go” campaign.
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Profiles & Campaigns
Ant-Man and the Wasp Drive Hyundai Cross-Promotion
Hyundai is hoping for a heroic lift from “Ant-Man and the Wasp” with product placement to promote the 2019 Veloster hatchback.
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Demand Gen
How Shifting Business Strategy Can Break a B2B Brand
When an organization pivots and goes through a metamorphosis, it can be challenging for a B2B brand to catch up.
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Profiles & Campaigns
Influencers Help Xerox Set the Page Free
Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand.
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Profiles & Campaigns
Visa Starts a Conversation with Millennial Women About Money
Visa launched a new campaign this week that it hopes will get Millennial women talking more about their attitudes and behaviors around money.
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Profiles & Campaigns
BNY Mellon Takes Their Shot With Hamilton
BNY Mellon is leveraging its connection with Alexander Hamilton to capitalize on the founding father’s newfound pop culture hero status.
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Acquisition
Jägermeister Launches Bracket-Style Soccer Game for World Cup
The Jägermeister sports marketing game is all the more poignant as the U.S. men’s team,
mainstays of the World Cup for more than a generation, were knocked out of this
year’s World Cup in Russia. -
Agencies
Don’t Think Too Literally When Looking for a Name
What’s in a name? As the U.K.’s Waterstones learned, turns out a lot if you’re looking to create a memorable brand.
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Profiles & Campaigns
Anime-Inspired Campaign Makes Oregon Seem Magical
A new animated tourism commercial takes viewers on a fanciful Technicolor journey around the state of Oregon featuring romantic hot air balloon rides, magical gardens and a giant friendly rabbit.
