Brand Relaunch

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  Acquisition

  Blue Apron Sheds Subscription Model, Expands Offerings in Brand Relaunch

  On Aug. 11, meal-kit company Blue Apron introduced expanded offerings, an upgraded digital experience, new creative and shed its subscription model. Here’s how the brand is communicating those changes to customers and prospects alike.

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  Acquisition

  Brand Relaunch This Year? Here are Six Tips to Consider

  Follow these six tips to help meet your long-term goals for a brand relaunch.