Bacardi

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  Brands on Fire

  Brands on Fire LIVE With Alex Tomlin, SVP of Marketing for Bacardi North America

  In our inaugural Brands on Fire LIVE, we spoke with Alex Tomlin, SVP of Marketing for Bacardi North America, about the success of Bacardi brands, culturally-relevant marketing initiatives, educating younger generations of drinkers, and more.

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  Demand Gen

  PHOTO TOUR: 12 Brand Experiences From the Governors Ball Festival in New York City

  Take a photo tour of what was new and different this year at New York’s homegrown festival.

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  Engagement

  Grey Goose Prioritizes SEO, QR Codes and Experiences in Its Post-Pandemic Marketing

  Grey Goose embraces nature themes in its newest ad campaign–and leans into digital marketing and experiences moving forward.