B2B Archives - Page 13 of 24

Comcast Business Drives Growth With Marketing Investments

A variety of marketing approaches and tactics is helping Comcast Business connect with a wide range of B2B target customers.

Direct Marketing | Print

The Battle Against Boring in B2B Creative

B2B creative is often burdened with having to be more serious than B2C, typically because customers—and marketers—might feel that the subject matter is a tad boring. But, boring isn’t an insurmountable challenge.

Demand Gen

Sales and Marketing Integration: 5 Tips

Do your sales and marketing teams work well together? Here’s five tips for getting everyone on the same page to lift marketing ROI and conversion rates.

Profiles & Campaigns

Nasdaq Creates a Content “Dream Factory”

Nasdaq has increased its social fan base from just over 20,000 a few short years ago to 3 million+, with a content strategy focused on promoting the company as a “dream factory” for entrepreneurs.

Profiles & Campaigns

Burns & Wilcox Wins Big With PGA Sponsorship

Add wholesale insurance broker and underwriting manager Burns & Wilcox to the list of companies sinking a hole in one with B2B sports sponsorships.

Digital

B2B Sellers Missing Digital Opportunities: Survey

The majority of B2B buyers—87 percent—are purchasing online, but only 11 percent say it is their channel of choice, showing there is room for improvement when it comes to digital B2B ecommerce experiences

Data Driven ROI

4 Tips for Maximizing Trade Show Marketing With Digital

Here are four tips for a successful transition, from the moment you scan a live lead at a trade show to that lead’s conversion into a sales opportunity