B2B Marketing Archives - Page 2 of 6

Five Things B2B Marketers Can Do to Succeed Without Cookies

Five things B2B marketers can do right now to succeed in a cookieless world.

B2B Marketers: Misaligned Goals, Measurement and Budget Are Obstacles to Proving Marketing ROI

We caught up with Ann Hagner, SVP Integrated at Walker Sands, to discuss ways that B2B marketers can better align with C-suite goals, how to build internal relationships, advice for channel marketers, and more.

Digital

VIDEO: A 2024 Outlook for B2B Integrated Marketing and Communications

A look at B2B integrated marketing and communications challenges in the coming year amid uncertain economic times.

Engagement

IBM Emphasizes Personalization and Speed at Its Revamped Flagship Event

IBM’s flagship conference has new formats, immersive activations and concise content.

Data & Analytics

Marketers on Fire: MetLife Global CMO Michael Roberts on the Evolution of Thought Leadership

We spoke with Roberts about the complexities of the B2B buyer journey, the evolution of thought leadership, B2B2C marketing trends, and more.

Data & Analytics

Just Published: Chief Marketer 2023 B2B Marketing Outlook Survey

The results of Chief Marketer’s B2B marketing survey are in—and here’s what we’ve learned.

Events

Event Marketer Unveils the 2022 B2B Marketing Dream Team

Presenting this year’s Dream Team, a crop of marketing executives handpicked for their ability to navigate the increasingly complex world of B2B event marketing.