B2B Buyers

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  Acquisition

  4 Steps to Optimize Personalized Journeys for Gen Z B2B Buyers

  The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel.

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  Demand Gen

  Cracking the Code on B2B Buying Groups: 3 Insights for Marketers

  With B2B buying groups expanding and evolving, unraveling the intricate decision-making maze is crucial. Here are three vital insights for successfully navigating today’s dynamic B2B buying groups.

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  Data & Analytics

  How to Elevate B2B Buyer Personas Through Strategic Survey Insights

  Incorporating advanced survey techniques can significantly enhance the depth and accuracy of your buyer persona insights. Here are some ways that can occur and methods to consider.

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  Acquisition

  Four Ways to Reach and Retain B2B Buyers

  Tenets for B2B sellers to consider for more effective B2B buyer support.