B2B Buyers Archives - Chief Marketer

TrustRadius Report: GEO and Social Proof Key to Winning Gen Z Software Buyers

Gen Z makes up 9% of B2B software buyers, according to TrustRadius’s 2025 Buyer Research Report — outnumbering Boomers (6%) for the first time. And as Zoomers continue to enter the workforce and rise in the ranks, they’ll become an even more important segment to market to. The key is to lean into generative engine optimization (GEO) and social proof.

Acquisition

4 Steps to Optimize Personalized Journeys for Gen Z B2B Buyers

The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel.

Demand Gen

Cracking the Code on B2B Buying Groups: 3 Insights for Marketers

With B2B buying groups expanding and evolving, unraveling the intricate decision-making maze is crucial. Here are three vital insights for successfully navigating today’s dynamic B2B buying groups.

Data & Analytics

How to Elevate B2B Buyer Personas Through Strategic Survey Insights

Incorporating advanced survey techniques can significantly enhance the depth and accuracy of your buyer persona insights. Here are some ways that can occur and methods to consider.

Acquisition

Four Ways to Reach and Retain B2B Buyers

Tenets for B2B sellers to consider for more effective B2B buyer support.