AI Archives - Page 4 of 6 - Chief Marketer

Ecommerce Personalization in 2021: Five Predictions

Five predictions for ecommerce personalization in 2021.

Don’t Let AI Bias Derail Your Marketing Efforts

The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.

MarTech

The AI Paradox: Why More Automation Means We Need More Humanity

How does a brand reap the benefits of AI and marketing automation, and
become more “human” at the same time? The answer lies in organizational empathy.

MarTech

Integrating AI in Your Marketing Strategy: Six Steps

When determining whether or not to implement AI in a marketing strategy,
it’s important to understand the risks—and the opportunities.

Profiles & Campaigns

AI Helps KPMG Realign Digital Marketing Focus

A digital-first focus using AI to pinpoint prospects that are in-market
is helping transform KPMG’s B2B marketing strategy.

Data Driven ROI

In the Age of AI, CMOs Still Need to Take Risks

AI is changing the rules , but CMOs should still have the courage
to take risks (like Cheetos jewelry) in a data-driven world.

Technology

Marketing Benefits of AI and Machine Learning

Advances in machine learning and AI are revolutionizing all aspects of business
and industry, but most marketers have only scratched the surface.

MarTech

AI Could Drive Double Digit Marketing Growth

Less than one in five B2B firms are using AI, but the majority of those already
on the AI train are forecasting a double-digit lift in the next two years.