AI and Marketing

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  Data & Analytics

  Marketing Agencies, Pricing and AI: Why Something’s Got to Give

  The traditional agency pricing model is desperately outdated, and AI is forcing a long overdue change. Here’s a potential solution.

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  MarTech

  Ethical GenAI: How Marketers Can Confront Copyright Issues, Misinformation and Bias

  How marketers can confront issues like copyright, misinformation and bias while also leveraging genAI technology to improve business outcomes.