Advertising Spend

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  Digital

  Tinuiti Report: AI-Powered Campaigns, Prime Video See Big Q4 Ad Spend Growth

  The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report.

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  Acquisition

  Brand Marketing Strategies Are Shifting (Again) During the Pandemic

  With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.