Taco Bell is doubling down on its $1 menu strategy, with a new “Feast for $1 All Day” promotion offering 20 items on its dollar menu from sun up to sun down.
The QSR category is rife with competitors trying to beat each other out with value promotions to get consumers to its restaurants.
In this Q&A from BrandChannel,Taco Bell CMO Marisa Thalberg talks about why now for a value proposition promotion, why Taco Bell marketers think the Renaissance Festival theme of the “Feast” campaign will resonant with the Millennial customer it is targeting and the skinny on the Sony PlayStationVR pop-up experience it opened in New York City earlier this month. Read the article …
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