T-Mobile USA, Inc. has signed a multi-year $100 million marketing deal with the NBA and WNBA to become the Official Wireless Services Partner of both sports associations.
The wide-reaching three-year agreement crosses all marketing channels of the NBA and WNBA from the opening of the seasons to the finals and NBA draft.
Marketing efforts will include special content offerings on subscribers’ phones, such as the opportunity to participate in NBA All-Star Balloting, voting for the MVP of the NBA All-Star Game and the finals, as well as updates and news about the NBA. Promotional partnerships will be formed with NBA teams in key local markets and ads will take marquee positions throughout the NBA’s media channels, including TV, T-Mobile said.
As part of the plan, T-Mobile will put a focus on NBA rookies via the T-Mobile Rookie Challenge, an All-Star competition that pits NBA rookies and second-year players against each other. An awards event will feature the T-Mobile Rookie of the Year.
Events will be a key component of the partnership with T-Mobile tying to high profile NBA and WNBA tours including the NBA Rhythm ‘n Rims, the NBA’s basketball and music tour and the WNBA Be Fit Tour.
T-Mobile will also have promotions around the NBA All-Star Celebrity Game. Similar efforts we take place with the WNBA.
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