Stupid Marketing Watch: Hurting Two Brands with One E-mail

Posted on by Chief Marketer Staff

Add to the list of big-name marketers doing unwise things with e-mail the venerable Smithsonian Magazine, and this time on behalf of a partner, Rosetta Stone.

Smithsonian Magazine began in October 2007 sending unsolicited e-mail to a dummy address I set up. For a while, this address received e-mail from Smithsonian Magazine about once per month. The messages stopped last October [I think I opted out, but can

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