Stupid ESP Watch Part II: Great Points

Matt Blumberg, CEO and chairman of e-mail deliverability firm Return Path, was kind enough in a blog post last week to give praise and link to a piece that appeared here criticizing e-mail service providers who claim to have high e-mail delivery rates.

“I think that service providers actually do themselves a disservice when they hang their hat on deliverability,” Blumberg wrote.

In my original piece, I had written that