Student Advantage Inc., Boston, MA, has acquired OCM Enterprises Inc., a privately held direct marketing company, for a combination of cash and stock.
Student Advantage paid $8 million in cash and approximately 2.4 million shares of its common stock. The company also agreed to issue additional shares of common stock worth $2.8 million.
OCM has endorsed relationships and multi-year agreements with more than 900 colleges and universities, student organizations and alumni associations, the companies said.
Founded in 1988, OCM’s direct mail marketing circulation of approximately 6 million is expected to bolster enrollment in Student Advantage’s student membership program. Student advantage is an integrated college commerce, membership and media company.
OCM’s programs supply students with a variety of products including residence hall linens and related accessories, care packages, and diploma frames.
Network
