It was never a good idea, and how it passed muster is anyone’s guess.
Starbuck’s campaign to start a conversation around race as people waited for the barista to craft a Caffé Americano or Caramel Macchiato ended Sunday to the relief of many of its customers who expressed their displeasure across social.
This article talks about the “Race” campaign, as well as other marketing missteps and the often very unwanted impacts including J.P. Morgan & Co.’s #AskJPM that so underestimated the public’s anger at the financial crisis it reminded us how isolated marketing departments and others can be. And let’s not forget the see-through Yoga pants debacle. Gap and Coke missteps didn’t escape the scrutiny of this author either.
Related article:
Heineken USA’s CMO on Pulling Brands out of the Ditch with a Challenger Mentality
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