Star B2B, a marketing firm that focuses on the business-to-business and high-end consumer segments, has joined Star Marketing Group, a division of Omnicom Group Inc. Star B2B is a joint venture between Star Marketing and MarketStar, a sales and marketing outsourcing firm.
Star Marketing Group’s other units include Optima, Critical Mass, The Daggerwing Group, Innovyx, Javelin Direct, SigmaWorks Group, OMD Digital and OMD Direct.
Star B2B is led by Dennis McGuire and Michael Carney.
Network
