About.com has introduced two new sponsored-links products through its Sprinks division.
ContentSprinks provides links to text-based ads on Web pages. DirectSprinks offers links to ads in e-mail newsletters. Both products have rolled out with Forbes.com and iVillage.com. CNET.com launches this week.
Advertisers bid for the top position on Web pages and in e-newsletters. Up to five ads are allowed.
The top ad slot averages a clickthrough rate of 42%, Podell said. The second place averages 25%, and the third averages 18%.
Minimum bids are 20 cents. The bids go as high as $5 based on testing that
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