Another brand has landed itself in a kettle of controversy.
Canadian company DryWorld Industries, as part of a five-year sponsorship deal with a Brazilian soccer club, held a fashion show of sorts that is being called sexist. The event showed young woman modeling new soccer shirts and little else. Anger quickly took off on social media. It’s all spelled out here.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.