Specialists Marketing Services Inc. acquired list management and brokerage firm Transcontinental Direct List Services. Terms were not revealed.
Transcontinental vice president of list services Peter Candito and his staff will remain in their Long Island location.
“Our plan is to grow the B-to-B list business with the leverage of Specialists’ resources, systems and strong position in the marketplace,” Candito said in a statement.
The deal includes the Internet and Technology Marketplace database and several business-to-business list brokerage accounts. Several managed list properties, including the ITEC and ad:tech files, will move to Specialists as well.