Special Report: A, B, C, D, E-Mail: Get Back to Basics

Special Report:
A, B, C, D, E-MAIL: GET BACK TO BASICS

Executive summary:
If your e-mail campaigns are faltering, it might be time to look at the fundamentals. Beth Negus Viveiros reports on why it is crucial for marketers to keep their eyes on the basics of good e-mail marketing. Learn why database hygiene is vital, which metrics mean the most and which myths are just that — the stuff of legend and not fact.

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