The mail brought the knock of a boat on a dock, the whispering tide, the far-off call of a seagoing bird.
The sounds were featured on a CD tucked into a mailer advertising Bald Head Island, a resort community off the North Carolina coast. Each track features a different natural sound. The CD delivered a 1% response rate on the mailing to a select audience of prospects who expressed interest in buying one of the island’s million-dollar homes. And the piece was produced inexpensively.
Called
Network
