Sony Ericsson Mobile Communications has signed an $88 million dollar deal to become title sponsor of the Woman’s Tennis Association Tour. It is Sony Ericsson’s first-ever global sponsorship deal.
The six-year deal, which renames the tournament series the Sony Ericsson WTA Tour, is the largest and most comprehensive sponsorship in the history of tennis and of women’s professional sport, WTA said.
Under the deal, Sony Ericsson will become the global title sponsor of the tour and of the season-ending, globally televised WTA Tour Championships held each November and featuring the world’s top eight singles players and top doubles teams.
Sony Ericsson will also receive on-court presence at the many WTA Tour tournaments throughout the season, with hundreds of matches televised in every region of the world that continue to attract all-time ratings highs, WTA said.
The Sony Ericsson WTA Tour is the governing body of women’s tennis, and stages 63 tournaments across 33 countries throughout the year. Tour players include Venus and Serena Williams, Maria Sharapova, Lindsay Davenport and Jennifer Capriati.
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