Bravo Foods’ Slammers Ultimate Milk brand flavored milk drinks has signed on as the Official Milk of U.S. Club Soccer, replacing last year’s sponsor, Nesquick. U.S. Club Soccer did not say how much the one-year deal was worth, but sources close to the deal said it was a five-digit deal.
Samples of Slammers Ultimate Milk products, including Slammers Starburst Smoothies, Slammers Milky Way reduced fat chocolate milk and Slammers 3 Musketeers low fat chocolate milk, will be distributed at certain U.S. Club Soccer events.
Slammers milk products combine candy flavors with vitamin-fortified milk. Coupons for these products will also be given away at the events.
Under the agreement, the company will position Slammers Ultimate Milk signage and banners at U.S. Club Soccer events, promote Slammers Ultimate Milk on U.S. Club Soccer’s Web site have ads in U.S. Club Soccer’s monthly email newsletter.
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