SkyMed International Inc., a Scottsdale, AZ-based emergency evacuation services firm, plans to begin tests the end of March for an infomercial campaign targeting travelers that it plans to run four years on TV, radio and the Internet.
SkyMed has signed up Opportunity Productions, a Los Angeles based subsidiary of Media International Concepts to produce the infomercial and provide consulting services for media placement, as well as arranging for telemarketing and fulfillment services.
The initial tests will begin on the Travel Channel, Outdoor Channel, Spike TV and various network affiliates nationwide.
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