At this year’s SXSW Conference and Festival, CM sister pub Event Marketer was on the ground in-person, exploring brand activations across the city of Austin.
“The 38th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations,” writes Event Marketer‘s Kait Shea. “Brands are peppered across the city this week, with some activating as official sponsors, and others in town to reap the benefits of engaging a massive audience of creatives and techies.”
Check out these six solid brand activations from EM‘s first roundup, Audible’s sound experience to Sharpie’s Creative Academy to Tide’s eco-friendly product invention.
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