SiteScout Introduces AdBuilder Tool, Enabling Social Media Integration and Dynamic Geo Macros Into Display Ads
Toronto, Ontario (August 2, 2011) – SiteScout has now made it possible for advertisers, on their media buying platform, to easily create dynamic display ads with integrated social media widgets.
One of the biggest challenges in online banner advertising is the relatively low interaction rate with traditional display ads.
SiteScout’s introduction of their AdBuilder tool, for creating dynamic display ads with social media integration, aims to solve this challenge. When social widgets are added to banners, they increase engagement rates, add social proof to a campaign, and leverage the viral infrastructure of social networks. Dynamic geo macros (which display the visitor’s location) add to a creative’s relevance, which further increases the level of engagement with an ad.
To view a demo video of the new AdBuilder technology, visit: http://www.youtube.com/watch?v=0G7w6sxOuZE
"We are extremely excited to be offering this new tool to our advertisers" says Paul Mokbel, SiteScout CEO, "We think that both brands and direct response marketers will get tremendous value from this new breed of ad."
The new AdBuilder and ad types are available on the SiteScout RTB media buying platform, which allows media buyers to buy billions of impressions of traffic per day.
ABOUT SITESCOUT
SiteScout is an advertising technology company that leads innovation in ad serving and real-time bidding solutions.
For more information contact:
Matt Sauls SiteScout Inc.
Office: 1-888-216-3939 ext. 777
Fax: 647-427-0331
[email protected]
www.sitescout.com
