Singer Direct, Inc., Scarsdale, NY, has been awarded the insert media management duties of the Heartland America Catalog Blow-In and Package Insert Program, effective April 1.
The annual distribution for the blow-in program is over 55 million; the PIP distributes over 600,000 inserts. Orders with a mail date of May 1, 2005 and later will be placed through Singer Direct. Heartland America’s offerings include electronics, hardware, housewares, sporting goods, computers and watches.
Network
