GTV Direct selected Soltoff Direct Corp. as its direct agency of record. GTV is a Deerfield, FL-based manufacturer of consumer goods. Soltoff, based in St. Petersburg, FL, describes itself as a strategic electronic direct marketing firm.
Directech Inc., Lexington, MA, has landed five new clients: CSC Consulting Group, Lexington, MA; Tivoli Systems, Austin, TX; Point Information Systems, Wellesley, MA; SHYM Technology, Needham, MA; and Tally Systems, Lebanon, NH).
Hanover Direct Inc., Weehawken, NJ, has appointed Richard M. Metzler as president of Keystone Fulfillment Inc., the firm’s third-party fulfillment subsidiary. He previously worked at GE Capital/Transport International Pool.
Coldwater Creek, Sandpoint, ID, will eliminate 96 jobs, mostly temporary positions tied to the Christmas holiday rush, according to State News service.
Talbots, Inc., Hingham, MA, has assigned BDS, Glastonbury, CT, to help it develop an order entry system for the Talbots catalog business. The system will be located at Talbot’s Systems Center in Tampa, FL.
Network
