Aetna U.S. Healthcare has named David S. Rocchino head of core sales and marketing for the insurance company’s nationwide operations. In addition to direct mail, Rocchino will oversee broker relations, product development and management, marketing communications and materials, Medicare and government programs, sales training and the company’s request for proposal unit. He will be based in Blue Bell, PA. Rocchino has been with U.S. Healthcare for 14 years, most recently as general manager of the suburban Philadelphia market.
Hello Direct Inc., San Jose, CA, said that Ray Nystrom, its CFO and vice president of operations, has resigned to pursue other opportunities. While the company searches for a replacement it has appointed Kip Witter, a consultant at The Brenner Group LLC, as interim CFO.
Rarities-Exchange, which runs auctions on the Internet and TV, will air on Ovation’s overnight slot (4 a.m. to 7 a.m. ET) seven days a week beginning Feb. 15. Ovation runs arts-oriented programming.
Network
