Short Cuts

Posted on by Chief Marketer Staff

Direct Media Inc., Greenwich, CT, has appointed LeeAnn Dixon to the position of account executive in its Walnut Creek, CA, branch office. Dixon formerly worked at the American List Counsel Inc., Princeton, NJ, as account executive.

Charlottesville, VA-based AbTech Corp. has changed its name to MarketMiner Inc., a nod to its product, MarketMiner Express 3.0, an automated data-mining tool for direct marketers. MarketMiner evaluates customer data, prospect lists, and other information and provides marketing analysis.

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