Townsend Agency, a Rosemont, IL-based relationship marketing firm, has hired Laurence J. White as senior vice president, executive creative director. White joins the agency from DraftWorldwide, where he was senior vice president, executive creative director. Additionally, Patti Wilk, formerly senior vice president, director of client services, has been promoted to a new position, senior vice president, director of integrated services. Robert C. Vevang was promoted to take Wilk’s old position. Vevang had been vice president, group account director.
Geoffrey DeWeaver has joined Direct Partners, a San Francisco-based direct marketing agency. As managing director, Weaver’s responsibilities will include managing the firm’s expansion. DeWeaver comes to Direct Partners from Leo Burnett, where he ran its Pan-Pacific Region.
Internet network advertising company DoubleClick Inc. has formed a reseller agreement with NetGenesis Corp., Cambridge, MA. Under the agreement, DoubleClick will resell Net Genesis’ online behavioral analysis to its clients.
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