Paul Sellers was appointed director, marketing communications for Hyundai Motor America. Sellers’ responsibilities include advertising, direct and Internet marketing, corporate and affinity marketing, database management and merchandising and promotions.
John Fermelia will join Lillian Vernon Corp. on May 1 as its executive vice president and chief operating officer. Fermelia, whose responsibilities will include the company’s fulfillment and call center operations, customer service, management information systems, quality control, human resources and outlet stores, will report to founder and CEO Lillian Vernon. Fermelia had most recently served as senior vice president of logistics at Hanover Direct.
MobileSys, Inc., a wireless communications provider, has named Renee Bader Niemi vice president of marketing. In this role, Niemi will coordinate the Mountain View, CA-based company’s direct marketing, Internet marketing, advertising, public relations, product/channel marketing and product marketing.
Melville, NY-based Greenstone/Roberts Advertising Inc. has signed a letter of intent to merge with Kupper Parker Communications Inc., St. Louis.
Fingerhut Companies, Minneapolis, has Jim Wehmann to senior vice president of marketing. Prior to his current position, Wehmann held successive positions in finance, new customer marketing, telemarketing and lifestyles marketing. He will now oversee the entire marketing area.
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