Short Cuts

Permission-marketing e-mail company PopMail.com Inc., Irving, Texas, has appointed Gary Schneider as CEO. Schneider had been president of development. Stephen King, former CEO, will take over as chairman of the board.

Doug McCormick, president of iVillage Inc., New York, has become CEO, effective Aug. 1. Candice Carpenter, the current CEO, will serve as chairman of the board.

Allen Questrom has been named chairman and chief executive of J.C. Penney Co. Questrom is credited with leading Barneys New York and Federated Department Stores out of bankruptcy.