Short Cuts
Gemstar-TV Guide International Inc., maker of an interactive television program guide, unveiled an 18-month advertising deal with Ford Motor Co.’s advertising group, Ford Division, and its agency, J. Walter Thompson in Detroit.
American List Counsel Inc., Princeton, NJ, has named two list managers in its data management division, Mika Bair and Kimberly Nydick.
Tektronix Inc, a Beaverton. OR-based developer of test, measurement and monitoring equipment, has tapped Comergent Technologies to provide its Internet procurement customers with guided selling, configuration and pricing capabilities. Using this system, Tektronix will reportedly be able to guide its customers through the product selection, configuration, and quoting processes to ensure they choose the products that best fit their needs.
AccuData America, Cape Coral, FL, has completed the purchase of S & G Business Associates Inc.’s national occupant database of more than 4 million mobile home owner addresses.
