Charles Prescott, the Direct Marketing Association’s vice president of international business development and government affairs is visiting Brazil’s Instituto Brasileiro de Database Marketing (IDBM) to discuss Brazil’s developing direct marketing industry. The topics of discussion include the DMA’s role in developing the Brazilian direct marketing industry; the DMA’s relationship with IDBM and the international growth of direct and database marketing and its effectiveness. The event is began yesterday and runs through Aug. 30. Prescott will also be meeting with representatives from the Brazil Postal Service and the Brazilian Direct Marketing Association.
CDcoupon LLC, West Linn, OR, has signed a deal with Internet service provider EarthLink that will provide donations to charitable organizations. As a result, when CDcoupon customers subscribe to any of the special EarthLink packages via the CDcoupon/EarthLink CD-offer, the selected charity will receive a $25 donation from EarthLink.
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