The Direct Marketing Association and the e-tailing group have released a best-practices e-commerce book called “Just Shopping.” Based on research studies conducted by the DMA and the Chicago-based e-tailing group from September 2001 through February 2002, the book traces the evolution of the shopper by documenting the role online merchandising and customer service practices play in driving lifetime value and e-tail profitability.
Entrepreneur.com and iMakeNews will offer a co-branded service–helping firms use e-newsletters to improve branding and retention. Clients will be from the small business, franchise and business-to-business markets. Also, Entrepreneur.com will promote iMakeNews’ client retention acquisition services.
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