Short Cuts

New York Life Insurance Co. has selected Digital Impact Inc. to create and execute retention e-mail marketing campaigns to help the company better communicate with its customer base.

Market Central Inc., a provider of outsourced telemarketing and customer support and CRM services has signed a letter of intent to acquire Convergion, an integrator of customized telecommunications solution.

ADVO has released its latest statistics from its America’s Looking For Its Missing Children program. The program helped the National Center for Missing & Exploited Children safely recover 22 children in the past 30 months, since the 100th child was recovered just over two years ago. In 2002, seven children were reunited with their families, including one boy who was missing for 15 years and recovered in Mexico. On January 31, 2003, two siblings were safely recovered as a result of a lead generated by the ADVO ShopWise Have You Seen Me? card. ADVO created the program in 1985, in partnership with NCMEC and the United States Postal Service.