The Interactive Advertising Bureau of Canada has projected online advertising will increase 32% by the end of this year in Canada to top $1.3 billion, compared to slightly over $1 billion in 2006. Among the fastest growing segments are online direct response, search engine advertising and e-mail.
The direct marketing agency W.A. Wilde has opened a new office in Cincinnati, OH, its first full service facility outside of New England.
Travel Oregon has launched a digital advertising campaign to generate online traffic and click through response to the state’s tourism Web site TravelOregon.com. It’s presently running banner ads on Travelocity.com, Outside.com, Epicurious.com and the Tacoda Web site network.
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